Simply Socials Management was founded by Crystal McGrath and Darren Gilbert. Both passionate entrepreneurs with multiple corporations and the drive to provide tools and opportunity to brands and artists. 


Simply Socials Management has years of experience working in digital marketing and consulting with Artists, Entrepreneurs and businesses. Our team understands the different needs between clients which is why we provide customized solutions and packages for each client.


At Simply Socials, we provide our clients with a positive experience and transparent communication.  It is our goal to provide you with the highest quality services and look forward to meeting our new clients!

Founded by Artist Entrepreneurs who understand the impact & importance of image and brand

Yellow Couch


To create authentic marketing materials for building client brand awareness on social media platforms and beyond.

Books on a Yellow Wall


To create authentic marketing materials for building client brand awareness on social media platforms and beyond.

Mini Golf














Crystal McGrath

Crystal McGrath is a Country Pop recording artist and songwriter from Calgary, Alberta. Her latest single About a Boy released on June 11th, 2021. The track did incredibly well in the press and on radio and digital streaming platforms. “About A Boy” was added to Sirius XM CBC Country Channel 171 in the United States and Canada and hit the top 40 Sirius charting. It was featured on the Academy of Country Music’s highly esteemed New Music Friday playlist and was featured on large media outlets such as COWGIRL Magazine, VENTS Magazine, Music Crowns, and PopWrapped. The music video for “About A Boy '' was exclusively premiered on powerhouse media outlet SCENES Media. The single was on over 150 Australian radio stations, including the Commercial Country Network’s Triple M and KIX radio. The music video for “About A Boy” was exclusively premiered on powerhouse media outlet SCENES Media in the United States and was aired on CMT and MTV in Australia.

Beyond Music, Crystal has been building her career in Marketing since 2004.  Always learning the latest trends and methods to apply to clients and her own businesses. It is her personal mission statement to inspire individuals to be the best version of themselves and she applies this mindset to working with brands, businesses and artists in their branding and marketing campaigns. 


Crystal has a passion for developing community and support within the music industry and shines the light on Canadian and International artists with her online video series, The Artists Behind The Music. Follow Crystal on all social platforms to stay up to date with the latest events.

Darren Gilbert

Owner of Off The T-Can Studios, Darren has designed an inspiring space to create and record music.  The studio has grown into a professional and dynamic recording studio with positive vibes and great workflow.  It has a full band live room with clear lines of sight, isolation booths and headphone amps with independent mixes. 


Darren began writing music at the age of 15 and has always had a love for the power of words and the images they conjure.  Over several years of private voice and guitar lessons in Montreal, he began leading a band and writing music with his best friends.   During these formative years, he attended college poetry and writing classes with great enthusiasm, however the native Montrealer completed his BA in Political Science and Economics with a concentration in International Relations.    


Setting out to help Calgary become a thriving musical community, Darren was instrumental in founding the YYC Music Awards.  He is community driven and highly supportive of local talent.  He has spent years mentoring aspiring musicians through career consultation, judging original music showcases, performance coaching and attending music conferences.


Aside from creating music he is also passionate about visual mediums and has helped produce music videos and worked on several films as a Music Supervisor.  Working as a band leader and guitar player, he produced Crystal McGrath’s EP, ‘Room to Breathe’ and is currently promoting her latest single he co-wrote ‘Game On’.  He has recently embraced the Podcast world and is recording, editing and producing episodes.  It is his passion to create and inspire.